{"product_id":"anua-niacinamide-10-txa-4-serum","title":"Anua Niacinamide 10% + TXA 4% Serum","description":"\u003cdiv class=\"brand-quick-answer\" style=\"background:#f8f4ff;border-left:4px solid #967bb6;padding:16px 20px;margin:0 0 24px;border-radius:0 8px 8px 0\"\u003e\n\u003cp\u003e\u003cstrong\u003eAnua Niacinamide 10% + TXA 4% Serum is available in Pakistan\u003c\/strong\u003e at Korean Skincare Pakistan, shipped directly from Seoul, South Korea in 5-7 business days with Cash on Delivery across Lahore, Karachi, Islamabad, Rawalpindi, Multan, Faisalabad, and Peshawar.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch2\u003eWhat is Anua Niacinamide 10% + TXA 4% Serum?\u003c\/h2\u003e\n\u003cp\u003eAnua Niacinamide 10% + TXA 4% Serum is a clinically-concentrated brightening serum combining 10% niacinamide (the highest evidence-based effective concentration) with 4% tranexamic acid (TXA) - one of the most potent non-irritating brightening actives in dermatology. This combination addresses post-inflammatory hyperpigmentation (PIH) from acne, melasma, and general sun-induced dark spots through two complementary mechanisms: niacinamide inhibits melanin transfer while TXA blocks the plasminogen activator pathway that triggers melanin overproduction. For Pakistani skin dealing with persistent dark marks from acne and sun exposure, this is a serious clinical-grade treatment.\u003c\/p\u003e\n\n\u003ch2\u003eKey Ingredients \u0026amp; Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide 10%:\u003c\/strong\u003e At 10% - the clinical benchmark for maximum efficacy - \u003ca href=\"\/collections\/niacinamide-skincare-pakistan\"\u003eniacinamide\u003c\/a\u003e delivers significant inhibition of melanosome transfer from melanocytes to keratinocytes. At this concentration, studies show 35-68% reduction in hyperpigmentation versus untreated skin over 8-12 weeks. Also regulates sebum, reduces pore appearance, and strengthens barrier function.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTranexamic Acid (TXA) 4%:\u003c\/strong\u003e A synthetic derivative of the amino acid lysine, TXA blocks the interaction between keratinocytes and melanocytes that triggers melanin overproduction after UV exposure or inflammation. Originally a pharmaceutical hemostatic drug, TXA was discovered to powerfully reduce melasma in oral form and has since become a dermatological gold standard in topical application for stubborn hyperpigmentation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeartleaf Extract:\u003c\/strong\u003e ANUA's signature calming ingredient reduces inflammation at the skin level - since inflammation is a key trigger of PIH, reducing it directly reduces the rate of new dark spot formation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdenosine:\u003c\/strong\u003e Anti-aging active that supports elasticity and reduces fine lines alongside the brightening action.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eSkin Concerns This Addresses\u003c\/h2\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse\"\u003e\n\u003cthead\u003e\u003ctr style=\"background:#f0f0f0\"\u003e\n\u003cth style=\"padding:8px;border:1px solid #ddd;text-align:left\"\u003eSkin Concern\u003c\/th\u003e\n\u003cth style=\"padding:8px;border:1px solid #ddd;text-align:left\"\u003eHow It Helps\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd\"\u003eStubborn post-acne dark marks\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd\"\u003e10% niacinamide + 4% TXA attack PIH from two different biochemical pathways for faster fading\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd\"\u003eMelasma (hormonal dark patches)\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd\"\u003eTXA is clinically proven for melasma treatment; addresses plasminogen pathway that drives hormonal pigmentation\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd\"\u003eSun-induced dark spots (solar lentigines)\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd\"\u003eTXA blocks UV-triggered melanin pathway; niacinamide prevents new spot formation from daily sun exposure\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd\"\u003eOverall skin brightening\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd\"\u003eCombined 10% niacinamide progressively evens tone across whole face for a luminous, uniform complexion\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003ch2\u003eHow to Use Anua Niacinamide 10% + TXA 4% Serum\u003c\/h2\u003e\n\u003cp\u003eApply 2-3 drops after toning, before moisturiser. Can be used morning and\/or evening. Pair with SPF 50+ every morning - UV exposure directly triggers the melanin pathways that TXA and niacinamide are working to block, so sun protection is critical for maximum results. Start with evening-only use if new to high-concentration niacinamide, as 10% can occasionally cause mild flushing in first-time users. Build to twice-daily use within 1-2 weeks. For Pakistani users dealing with both \u003ca href=\"\/collections\/acne-blemishes-treatment-pakistan\"\u003eacne\u003c\/a\u003e PIH and sun damage, this \u003ca href=\"\/collections\/korean-serums-ampoules-pakistan\"\u003eserum\u003c\/a\u003e should be a core part of the daily brightening routine.\u003c\/p\u003e\n\n\u003ch2\u003eIn Your K-Beauty Routine\u003c\/h2\u003e\n\u003cp\u003eAfter applying \u003cstrong\u003e\u003ca href=\"\/products\/anua-heartleaf-77-soothing-toner\"\u003eANUA Heartleaf 77% Soothing Toner\u003c\/a\u003e\u003c\/strong\u003e, layer this serum as the main treatment step. For intensive hyperpigmentation treatment, pair with \u003cstrong\u003e\u003ca href=\"\/products\/anua-azelaic-acid-10-redness-soothing-serum\"\u003eANUA Azelaic Acid 10% Redness Soothing Serum\u003c\/a\u003e\u003c\/strong\u003e in alternating sessions (niacinamide\/TXA in morning, azelaic acid at night). Follow with a rich moisturiser and SPF 50+.\u003c\/p\u003e\n\n\u003ch2\u003eWhy Buy ANUA from Korean Skincare Pakistan?\u003c\/h2\u003e\n\u003cp\u003eAuthentic clinical-grade \u003ca href=\"\/collections\/anua-skincare-products-in-pakistan\"\u003eall ANUA products in Pakistan\u003c\/a\u003e from Seoul. Cash on Delivery nationwide, 5-7 day delivery, no surprise customs charges at your door.\u003c\/p\u003e\n\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs Anua Niacinamide 10% + TXA 4% Serum available in Pakistan?\u003c\/h3\u003e\n\u003cp\u003eYes - at Korean Skincare Pakistan with Cash on Delivery nationwide.\u003c\/p\u003e\n\u003ch3\u003eWhat is the price in Pakistan?\u003c\/h3\u003e\n\u003cp\u003ePKR 2,980 at Korean Skincare Pakistan. Shipped directly from Seoul.\u003c\/p\u003e\n\u003ch3\u003eWhat is tranexamic acid and how does it brighten skin?\u003c\/h3\u003e\n\u003cp\u003eTXA blocks the plasminogen activator pathway - a biochemical route by which inflammation and UV exposure trigger melanin overproduction. It's clinically proven for melasma and works differently from niacinamide, making the combination more effective than either alone.\u003c\/p\u003e\n\u003ch3\u003eIs 10% niacinamide safe for sensitive skin?\u003c\/h3\u003e\n\u003cp\u003e10% niacinamide is generally well-tolerated. Occasional mild flushing can occur in first-time users - start with evening-only use and build up gradually.\u003c\/p\u003e\n\u003ch3\u003eHow long until I see results?\u003c\/h3\u003e\n\u003cp\u003eVisible improvement in hyperpigmentation typically appears at 4-6 weeks. Significant results at 8-12 weeks with consistent daily use and SPF.\u003c\/p\u003e\n\n\u003cscript type=\"application\/ld+json\"\u003e\n{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[\n{\"@type\":\"Question\",\"name\":\"Is Anua Niacinamide 10% + TXA 4% Serum available in Pakistan?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes, at Korean Skincare Pakistan with Cash on Delivery nationwide.\"}},\n{\"@type\":\"Question\",\"name\":\"What is the price in Pakistan?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"PKR 2,980 at Korean Skincare Pakistan. Shipped directly from Seoul.\"}},\n{\"@type\":\"Question\",\"name\":\"What is tranexamic acid?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"TXA blocks the plasminogen activator pathway that triggers melanin overproduction from UV and inflammation. Clinically proven for melasma.\"}},\n{\"@type\":\"Question\",\"name\":\"Is 10% niacinamide safe for sensitive skin?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Generally yes. Start with evening-only use and build gradually to avoid rare mild flushing.\"}},\n{\"@type\":\"Question\",\"name\":\"How long until I see results?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Visible improvement in 4-6 weeks. Significant results at 8-12 weeks with daily use and SPF.\"}}\n]}\n\u003c\/script\u003e","brand":"ANUA","offers":[{"title":"30ml","offer_id":44577235206233,"sku":"688ac1895ef5d","price":6980.0,"currency_code":"PKR","in_stock":false},{"title":"10ml","offer_id":44577235239001,"sku":null,"price":2980.0,"currency_code":"PKR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/4149\/6409\/files\/Anua_Niacinamide_10_TXA_4_Serum.webp?v=1787660355","url":"https:\/\/murfrituals.store\/products\/anua-niacinamide-10-txa-4-serum","provider":"My Store","version":"1.0","type":"link"}